Stores opened Wednesday in Sheepshead Bay Brooklyn, Elmhurst Queens and Melville Long Island.
Macy’s describes the new stores as a cross between a department store and an outlet.
Macy’s Backstage promises its new discount destination will entertain, surprise and delight in a smaller format.
Three more sites will soon be added in New Hyde Park Long Island, Fordham Bronx and Essex Green, New Jersey by late fall.
“As a new business venture for Macy’s, we’re excited to debut Macy’s Backstage. It’s exhilarating to create an exciting and entertaining destination for the customer who loves to shop and loves a bargain even more,” said said Vanessa LeFebvre, senior vice president/general merchandise manager of Macy’s Backstage Stores. She adds, “Macy’s Backstage is for the shopper who is always looking for a bargain, where time, convenience and money are a commodity.”
Everything in the store is promised to sell at 20-80% off normal retail price.
In addition to a wide range of men’s clothing; women’s and children’s clothing; shoes and accessories; housewares and home textiles, Macy’s Backstage will offer an expanded assortment of home décor, bath and beauty products, including nail and hair care, as well as toys, tech, gadgets and more.
Convenient mobile checkout stations will be positioned outside the locker rooms for the on-the-go customer. Customers will be inspired to “Pin, Snap & Share” their looks on #macysbackstage. Other amenities include free Wi-Fi, “juice bars” – designated charging stations, and accessible parking.
Shoppers will be able to use their Macy’s credit card and earn Plenti points at all stores.
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