Warehouse stores

Iceland rolls out plastic film recycling bins to Food Warehouse stores – Grocery Gazette

Iceland has rolled out recycling bins in all of its Food Warehouse stores to help customers recycle non-recyclable plastic wrap at home.

The frozen food retailer has launched its new bins in more than 140 stores across the country after receiving positive customer feedback during its trials.

Bins are attached to the front of each store to allow customers to recycle soft plastic film items, including carrier bags, bread bags, produce bags and magazine wrappers – which generally cannot not be recycled at home.

Flexible plastic packaging accounts for over a fifth of all consumer plastic packaging in the UK, yet only 6% is extensively recycled.

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The announcement comes ahead of WRAP’s “Repeat the Cycle” campaign which will encourage shoppers to recycle plastic bags and packaging at the front of stores.

“Tackling unnecessary plastic production and plastic waste remains the priority for Iceland and The Food Warehouse, but we are also keen to offer our customers a practical solution to recycle soft plastics that they cannot use at home. “, Iceland’s chief executive Richard Walker said. noted.

“The additional bins will ensure even more flexible plastic is reliably recycled and contribute to a circular economy.”

The news comes after Iceland reversed its decision to remove all plastic from its shelves by 2023.

Walker admitted the supermarket’s promise of plastic packaging was probably impossible, but thought it was important to give it a try anyway.

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