Discount stores and outlet stores have long been preferred destinations for bargain hunters looking for new or new, high-quality items at bargain prices. A local chain of four discount stores, headquartered in Ogden, reinvigorated the in-store shopping experience with their unique products and big savings. They are expanding rapidly in Utah and Idaho to become one of the fastest growing discount chain stores.
If you haven’t heard of Great deal before, maybe it’s because they just changed their name last week. Their Utah stores, previously known as BDO Outlet, Logan Outlet, and Layton Outlet, have changed their names in order to be recognized as one brand and one company.
Big Deal Outlet stores sell clearance and closing products from local manufacturers and national retailers for up to 75% off the original price. They offer unique deals on a wide variety of groceries, clothing, shoes, housewares, toys, furniture and more. As many brick-and-mortar stores have struggled to stay open, with customers shifting from in-person to online shopping, Big Deal Outlet has experienced 38% average annual revenue growth and now employs 150 people. .
Big Deal Outlet receives most of its inventory from major national retailers. When an online retailer receives a customer return whose packaging is damaged, has been lightly used, or is too difficult to restock, they have two options: send it to landfill or dispose of it. This is where Big Deal Outlet comes in. Big Deal Outlet buys these products, inspects them for damage or missing parts, and sells them from any of its four locations at greatly discounted prices.
âJanuary is the best time to stock up on inventory,â says Big Deal Outlet founder Clayton Cook. âWe get the best prices and the inventory we buy is generally in excellent condition due to the holiday rush. Last year in January we purchased three full half-jars of Instant Pots which were all customer returns. Over half of them were new, and the other half had only minor cosmetic flaws. “
While customer feedback from online retailers makes up the majority of Big Deal Outlet’s products, stores are best known for their food and grocery offerings. They receive salvage and secondary products from local grocery stores, distributors and manufacturers. Most of their foods are off the shelves, have damaged packaging, or are near or past their freshness date. Semi-trailers that tip over or are involved in accidents must also be liquidated. Recently, Big Deal Outlet bought upside-down seedlings filled with Rockstar energy drinks, Top Ramen, and 50-pound bags of yellow onions, which they were all able to sell at heavily discounted prices.
âWe always have some very unique products that you won’t find anywhere else,â Cook explained. âI am always amazed at the variety of products offered by our local food manufacturers, restaurant suppliers and distributors. Our favorite right now are 10-pound bags of Peanut M&M for $ 11.99. Our best-selling product is the 20 oz soda. (sold for $ 0.50 each). We sell out within a day or two after receiving a shipment. “
If there’s one thing that’s constant about inventory at point-of-sale locations, it’s change. On average, their inventory will be completely renewed each month. Each store’s inventory varies from the others, depending on overstocks and returned items available from local and national retailers. âOur customers love a good deal and we have many unique treasures on our shelves,â Cook said. “If you don’t buy it today, it will probably be gone tomorrow. Every product we sell is a big deal!”
After opening its flagship store in Ogden in March 2011, success saw Big Deal Outlet expand to Logan in June 2018 and Layton in December 2019. Their fourth store opened in Idaho Falls in September 2020 with the new name, Big Deal Outlet. .
âUnlike most retail businesses that are struggling in the current economy, we continue to grow and have big plans for 2021,â Cook explained. âLast week we moved our Layton store to a new building on Hill Field Road, just behind the Layton Hills Mall. Right now, we are stocking our warehouse with products to prepare for our 10th anniversary sale in March, and we also hope to open two more stores this year in locations that have yet to be disclosed. “
Big Deal Outlet sends out its Big Deals of the week every Wednesday via email, as well as posting them on its website and social media sites. You can also check out the reopening offers for the recently relocated Layton, Utah store on their website.
âHave you ever wondered what happened to that sweater you bought online but returned it because it didn’t fit on you,â Cook said. “Stop by the Big Deal Outlet and maybe see it again, but now it’s half the price you originally paid.”