Outlet stores

Focus on business: B2 outlet stores welcome their 22nd location


Since 2014, B2 factory outlets gave its customers a reason to “buy for a purpose”. The concept of these retail locations began after the unfortunate deaths of his wife and mother, Karin. Black-smith. Her husband and son, Duane and Matt Smith, took the opportunity to restore hope, inspire vision and foster change in the world with their retail stores and community programs in honor of Karin.

More than half of the profits from B2 Outlets were used to help underdeveloped countries, like Guatemala, create and develop resources for their future success. They strive to lend a helping hand that enables local families to help themselves and change for the better.

Their retail avenues can be compared to a TJ Maxx or a Burlington, and items such as furniture, toys, bedding, and clothing can be purchased at a discounted rate. These establishments can be found all over “The Mitten” – and on June 23, B2 Outlets will open its 22nd location in Traverse City.

“After being in Big Rapids, Cadilac, Ludington, Gaylord, and several other locations in northern Michigan, we’ve wanted to get to Traverse City for quite some time,” said Jason Hoffer, CEO of B2. “It’s a strange time to start, but we’re excited to join the Traverse City community.”

To leave a positive mark on the most recent location at 1792 Garfield Avenue South. within the Cherryland Center, they will donate to a local nonprofit organization chosen by customers.

“We want them to let us know which local nonprofits they care about the most,” said Hoffer. “So please come on and shop and let us know what the needs are in your community. “

In 2019, B2 Factory Outlets donated over $ 1 million to nonprofit organizations.

For more information on B2 factory outlets, other locations and their mission, Click here.


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