- Although Macy’s has struggled in recent quarters, the company continues to name its low-cost brands Macy’s Backstage and Bloomingdale’s The Outlet as “a highlight of company performance.”
- Today, there are 19 Bloomingdale’s The Outlet stores in 10 states, which have continued to compete with brands like Nordstrom Rack and Saks Off Fifth.
- We visited The Bloomingdale Outlet in Manhattan, and while it was a bit of a mess, it also had an impressive array of designer goods and was overflowing with customers on a recent Tuesday.
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Macy’s is hoping its low-cost plans could help keep the struggling retailer afloat.
The company – which also owns Bloomingdale’s and Bluemercury, in addition to its eponymous department store brand – announced an ambitious restructuring plan earlier this month designed to “stabilize profitability” after a period of declining sales. As part of the multi-part strategy, Macy’s announced it will expand its low-cost Backstage locations, which, along with The Outlet of Bloomingdale, has been “a highlight of the company’s performance,” according to one. Macy’s press release.
Today, Macy’s operates 19 Bloomingdale’s The Outlet stores in 10 states, and while the revitalization plan doesn’t call for brand expansion, it has consistently performed well for its parent company.
Macy’s premier launched The Outlet of Bloomingdale in 2010, in response to the growing demand for low-cost fashion in the face of
. Since then, it has become a viable competitor for the growing assortment of low-cost luxury department store brands including Nordstrom Rack and Saks Off Fifth.
We shopped at Bloomingdale’s The Outlet in Manhattan on a recent Tuesday and while the store was overflowing with inventory, it was also packed with shoppers. This is how it was.