Several large supermarkets in France have launched offers to help combat rising costs and rising inflation in a bid to support public purchasing power.
Two new discount stores are also opening in France.
Here we summarize some of the main supermarket offers (these may only be in place in certain stores and there may be other offers):
Until December 4, an “anti-inflation” shield has been put in place on 234 everyday products, including milk, rice, coffee, flour and diapers. This will apply to all E. Leclerc cardholders.
Any price increase will be automatically compensated in E.Leclerc Tickets (vouchers) on the customer’s loyalty card, at the cash desk. These vouchers can then be used later on all products from E.Leclerc centers participating in the loyalty program.
The 234 products were chosen from among the most purchased brands in stores and apply to national brands as well as own brands, including Marque Repère, Eco and Nos Régions ont du Talent, explains E. Leclerc.
They are divided into six categories:
Shop cabinet (rice, coffee, sugar, bread, cakes, chips, jams)
Fresh products (dairy products, eggs, meats, fish, fruits and vegetables, ready meals)
Drinks (fruit juice, syrups, water)
Hygiene and laundry products (diapers, menstrual products, washing up liquid)
Household and pets (batteries, cat litter)
School and stationery (notebooks, pens)
The group has a dedicated website listing all the products included.
Until November 30, Carrefour freezes prices on more than 100 everyday products, including for its own brand. This will apply in stores and online.
Foodstuffs (fresh products, groceries, preserves, aperitifs, condiments, charcuterie, drinks, etc.)
Non-food products (hygiene products, detergents, clothing, small household appliances, etc.)
Until December 31, Casino freezes the price of many everyday products at €1 each and offers 50 products at €50 at Casino Géants or 30 products at €30 in the group’s “normal” supermarkets. They can be purchased individually at the discounted price (€1 each).
The items, which include sugar, ravioli, shampoo, toilet paper, coffee, rusks and compotes, are on pallets near the entrance and are considered “essential” by the store.
In the event of a price increase, the difference between the frozen price and the price paid at the cash desk will be reimbursed in the form of vouchers.
Once a month, customers holding the “Lidl Plus” virtual card can receive a 5% reduction voucher valid on all their purchases from €50.
To be eligible, customers must download the free Lidl Plus app to their smartphone.
The voucher is then automatically displayed on the first of the month. To use it, you have to activate it one day in the month and scan it when paying.
This comes as the CEO of E. Leclerc warned that some prices could rise to “double digits” towards the end of this year and into 2023.
More discount stores open in France
The Spanish discount Primaprix has opened its first two stores in France, with one in Pontault-Combault (Seine-et-Marne), and another in Montreuil (Ile-de-France).
Its premise is simple: sell products from major brands at prices up to 40% cheaper than elsewhere. This includes Nivea creams, Colgate toothpaste and Ariel washing powder.
To do this, he buys cheap products from all over Europe and resells them. Products are sourced from manufacturers who need to pay for unsold, mislabeled or canceled orders. It also keeps its stores relatively simple and neutral with few additional marketing signs or decorations.
Founded in Spain in 2014, Primaprix has 160 sites in Spain, mainly in Madrid, Castile, Leon and the Basque Country. In 2021, it recorded a 51% jump in turnover, reaching 138.3 million euros.
Carrefour is set to open a branch of its Atacadão discount warehouse store in September 2023. The brand currently has a presence (and is very popular) in Brazil, where it has 258 locations in 170 cities.
The first Atacadão should open in Ile-de-France. The stores are built as large warehouses, with products displayed from floor to ceiling.
The products are sold in bulk, which makes them between 10 and 15% cheaper than in a normal store. For example, shoppers can buy 5kg bags of rice or pasta, or even choose to get the whole pallet.
There are also far fewer brand choices. Buyers typically include families, as well as business owners and restaurant owners.
The brand plans its arrival in France at the same time as it plans greater expansion in Brazil, with 470 stores planned in the South American country by 2024.